As a part of its FIPEE virtual inception mission to Morocco, on 9 February 2022 UNIDO ITPO Italy met with Morocco Now — the platform initiative promoting investment and exportations of the country led by AMDIE, the Moroccan Agency for Investment and Export Development.

During the meeting, UNIDO ITPO Italy’s Investment Promotion Expert Mr. Enrico Siepi and FIPEE Coordinator Ms. Valentina Maltese illustrated the main features of the FIPEE project and its activities in the country. From the Moroccan side: Ms. Meryem Kabbadj, Director of the AMDIE Export Department; Mr. Yassine El Ahyani, Manager for European countries; Ms. Najoua Jdira, Officer at the European Department; and Ms. Yasmina Sbihi in charge of the Italian market, provided UNIDO ITPO Italy with an overview of their mission and assured their full support in the implementation of joint activities, in order to boost investments and business relations between Moroccan and Italian companies.

Furthermore, the meeting paved the way for the organization of a future webinar, dedicated to Italian companies and entrepreneurial associations and aimed at highlighting the investment climate and opportunities in Morocco, with special reference to the renewable energy and environment sectors.