Rome - Florence, Italy - 4th - 7th June 2024
UNIDO ITPO Italy took part as exhibitor and panelist in the 2024 Phygital Sustainability Expo®, the event organized by the Sustainable Fashion Innovation Society and held on 4th and 5th June 2024 in the mesmerising location of the Imperial Fora in Rome.
In this framework, UNIDO ITPO Italy supported the participation and ad-hoc booth within the event of an Iraqi delegation operating in the fashion industry and composed of representatives of the most both well-established and innovative national actors in the field, namely Iraqi House of Fashion, Makers of Baghdad and QAF Concept — whose dresses were exhibited and featured in the Narrated Fashion Show® of the event — as well as in the conference session “Iraq: stories of women-led fashion, culture and sustainability”, moderated by UNIDO ITPO Italy’s Head Diana Battaggia, also notably on the occasion of World Environment Day 2024.
In the following days the delegation went to Florence, for a day-trip to visit the innovative Istituto Marangoni and iconic Ferragamo Museum, with guided tours and presentations illustrating trends of sustainable fashion and materials, and back in Rome met with Zest-LVenture Group before wrapping up the study tour at UNIDO ITPO Italy's premises.
The initiative was part of the long-standing activities carried out by UNIDO ITPO Italy to support Iraq since 2010, currently under the project “Establishing a platform for innovative ideas and technologies for local industrial sectors in Iraq” funded by the Italian Government.